Labrador Heritage Museum & Craft Shop

3 River Road
North West River, NL A0P 1M0

Phone: (709) 497-8858 | Fax: (709) 497-8228

The Labrador Heritage Society welcomes you to explore our museum, craft shop, tea room and historic town: North West River, the oldest community in Central Labrador, established in 1743 as a trading post by french fur trader Louis Fornel. From its beginnings, North West River has been a cultural meeting place for the Innu, Inuit, Metis and Settler people of Labrador.

Our historic facilities unveil the story of the Grenfell Mission, the trapper lifestyle, the Hubbard Expeditions and the Hudson Bay Company and the role each played within our community. The Museum is operated by the Labrador Heritage Society, a non profit volunteer organization. The purpose of the Society is to collect, protect and preserve the history and traditional culture of Labrador and its people.

If you are visiting Central Labrador, we invite you to take the 40km drive from Happy Valley-Goose Bay to enjoy the scenic landscape and our historic town. Come and explore local history, learn about the people and culture of the Lake Melville Region and explore our natural environment. North West River hosts Labrador’s biggest music festival every summer, so come and enjoy our food and music for a memorable taste of Labrador.

The Heritage Craft Shop has a beautiful selection of Labrador arts and crafts. These traditional items include carvings, slippers, mittens, socks, moccasins, sweaters, and Innu Tea-Dolls. There is also a great selection of souvenirs distinctive to this region. Most items available in the shop have been created by local artisans from the communities of Rigolet, Sheshatshiu, North West River, Goose Bay, and Mud Lake in Labrador.

SUMMER HOURS: 1:00 pm to 4:00 pm, 7 days a week
WINTER HOURS: 1:00 pm to 4:00 pm, Saturday & Sunday


Labrador Heritage Museum & Craft Shop

JAG Boutique Hotel

JAG is a masterpiece within the heart and soul of St. John's. Nestled between the lively George St. West and the historic and scenic Water St., JAG is conveniently located next to major meeting venues, local shopping, live entertainment and fine dining. There’s no need to choose between nightlife and business, with JAG perfectly placed in the downtown entertainment and business hub of St. John’s, Newfoundland. JAG is rich in culture and history, and it hums with the life and vibrance of the colourful community surrounding it.  With 84 rooms adorned with the freshest of modern style and calming shades of cream with notes of grey, you’ll find both rest and inspiration here. Go on a virtual tour of the hotel here!
Enjoy 24-hour room service, a well-equipped fitness facility, and a delicious dining experience at JAG’s Exile Restaurant, with exquisite plates to tantalize your tastebuds and an embracingly warm atmosphere, you’ll find yourself on a flavour adventure here again and again. Check out Exile’s website at (
Corporate Rate
JAG is extending a rate of $159 to LNCC members that would be applicable year round for 2020! In order to avail of this rate, LNCC members must call the hotel directly at (709) 738-1524 or email [email protected] to take advantage of the rate. Members must quote "Labrador North Chamber of Commerce" at the time of booking.
For more information, please visit To obtain the corporate rate, please call 709-896-8787 or email Darian Bird at [email protected] or (709) 896-8787.

First Data Credit

The Labrador North Chamber of Commerce strives to offer its membership services that are of value to their particular business. Available only to Chamber members, your business can save money on low merchant discount rates, equipment rentals, and waived set-up fees for VISA and MasterCard merchants. Regardless of the size or volume of sales, there’s no need to switch bank accounts or open any new accounts. All transactions can be deposited directly into your current business bank account.


VISA - As low as 1.55% on Visa credit receipts with electronic deposits.

MASTERCARD - As low as 1.60% on MasterCard credit receipts with electronic deposits.

Interac Services

INTERAC - $0.05/transfer cents on Interac Direct Payment receipts with electronic deposits, free installation, and gift card programs.

For further information and to apply, please visit